MASTERCLASSES

Wednesday 10 December 2008

Is B2B about to collapse?

Times are hard. So far they've looked harder for general news publishers. B2Bs appear to have been holding up relatively well. But...here's someone who thinks they are in as dire a situation as any other sector.

Here's an extract. It's from a US B2B specialst called Paul Conley:

1. The B2B publishing industry -- which is now dominated by giant print companies and smaller Web-only companies -- is about to collapse.
2. When the dust settles, B2B journalism will still be here -- but many of the companies that make up the industry will be gone.
3. The dominant business models of both the past and present will fail.